Tatti Lashes shifted 60% of volume to a cheaper carrier without losing the next-day option

Adding Evri alongside DPD through Connexx gave Tatti Lashes a true multi-carrier setup, customer delivery choice at checkout, and immediate margin recovery on every order.

Last updated 22 July 2026

60%

Volume shifted to Evri

from a single-carrier DPD-only setup

2×

Active carriers

DPD next-day + Evri 24hr & 48hr

Pre-peak

Time to live

dedicated vans allocated before Q4

At a glance

Industry: Beauty & Cosmetics
ICP: Retail / eCommerce
Market: UK Domestic
Carriers: DPD (24hr), Evri (24hr & 48hr)
Integration: Mintsoft via Connexx
Key Feature: Multi-carrier shipping + customer delivery choice

The stack behind this story

Shipping

UK Domestic

Carriers

DPD

Evri

Integrations

Mintsoft Connexx

The Challenge

Tatti Lashes were running their entire order base on a single next-day service through DPD. Every parcel went out at the same rate regardless of urgency, and the business was absorbing part of that cost to stay competitive. With no economy option and no data on how customers would react to a slower service, adding a second carrier felt like a risk the team couldn't quantify.

The Solution

ITD Global introduced Evri alongside DPD via Connexx, giving Tatti Lashes a genuine multi-carrier setup with both 24hr and 48hr service options. Customers could now choose their delivery at checkout. The Mintsoft integration via Connexx was plug-and-play. Dedicated vans were allocated quickly, and the brand was live before peak trading season.

The Result

60% of Tatti Lashes' volume transferred to Evri — a figure that surprised the team. Evri now handles the majority of their domestic parcel volume, with DPD retained for customers selecting the premium next-day service. Per-order shipping costs dropped significantly across the cheaper service, margins came back under control, and the brand entered peak with capacity already proven.